The Company: Daye offers cramp-soothing tampons, vaginal microbiome screenings, and a period pain clinic.

My Work: I organised Daye's organic social media content across Facebook, Instagram, LinkedIn, TikTok, and Twitter to boost brand awareness, foster community, and optimise growth. Within just one month, we achieved an Instagram follower growth of 7,000, compared to a growth of 10,000 followers over the previous eight months. We also saw a 52.3% increase in accounts reached, while content interactions grew by 400% compared to early summer.