The Company: Stella is an online clinic for menopause support. "Stella For Work" allows employers to provide their employees with access to the Stella app.

My Work: In 6 months, I built a robust content strategy that differentiated between Stella for consumers (Instagram) and Stella for the workplace (LinkedIn). I posted on LinkedIn three times per week, which led to exponential growth in the platform's traction and reach. I created over 100 pieces of content, encompassing strategy, ideation, copywriting, liaising with designers, scheduling, and tracking performance.